Designed, launched, and iterated consumer mobile products from 0→1, combining product strategy, UX, and brand decisions through direct user feedback.
DNNR Tech is a founder-led startup where I design, launch, and iterate consumer mobile products from scratch.
As a two-person team, we move quickly from idea to live product—making strategic decisions across UX, brand, and monetization while staying closely connected to real user behavior.
As a two-person team, we move quickly from idea to live product—making strategic decisions across UX, brand, and monetization while staying closely connected to real user behavior.
Rather than building complex AI-first products, DNNR focuses on practical, everyday use cases—using AI quietly in the background to reduce friction, improve routines, and support real-life decisions.
This project represents hands-on experience in 0→1 product execution, balancing design quality, technical constraints, and business reality without the safety net of large teams or legacy systems.
My Role
- Co-founder / Product Designer (Individual Contributor)
- Defined company vision, product strategy, and brand direction
- Led end-to-end UX and interaction design across multiple mobile apps
- Designed IA, content structures, and engagement loops based on live user behavior
- Iterated products through direct user feedback and usage data
- Shaped monetization and ad UX without compromising core experience
- Partnered closely with engineering on feasibility, trade-offs, and launch decisions
Selected Work Highlights
TJ Near & Hot — Social Discovery App
- Designed a community-driven product discovery experience from early MVP to social engagement
- Re-architected Recipes discovery using a hybrid carousel + section model to support content scale
- Balanced popularity vs freshness to surface trusted content without blocking new contributions
- Evolved product detail pages into engagement hubs (recipes, comments, saves)
- Designed low-friction login and feedback flows aligned with user intent
World Time Alarm Clock
- Designed a timezone-based alarm concept eliminating manual time conversion
- Simplified onboarding by showing value through a sample alarm instead of tutorials
- Designed alarm UX within iOS system constraints while maintaining trust and clarity
- Defined App Store naming, SEO, screenshots, and monetization-safe ad strategy
Impact
- 60K downloads in 6 months (TJ Near & Hot)
- Continuous product updates driven by direct user conversations and behavior
- Multiple AI-assisted mobile apps launched and monetized
- Established a cohesive brand and product direction across apps and platforms
- Validated founder-led, design-driven execution from concept to real adoption
Why This Project Matters
This project demonstrates the ability to operate beyond feature-level design—showing judgment, prioritization, and execution in real-world conditions.
It highlights how a designer can lead 0→1 product decisions, respond to live user signals, and ship meaningful experiences without overbuilding or relying on large organizational structures.
It highlights how a designer can lead 0→1 product decisions, respond to live user signals, and ship meaningful experiences without overbuilding or relying on large organizational structures.
Shipped and positioned a consumer app from 0→1, including product concept, UX, and App Store messaging.
