Amazon - View in Your Room

First-Time Experience & Mobile Design System Redesign

Simplified a complex first-time shopping experience and modernized the mobile design system to support scalable, data-informed product growth.

View in Your Room was a core feature within the Amazon Shopping app, but first-time customers often failed to grasp its value due to a long, fragmented onboarding flow built on legacy UI patterns.
This project focused on rethinking the overall experience and modernizing foundational mobile components to reduce friction and enable scalable adoption across teams.

My Role

- Senior UX Designer, individual contributor

- Led end-to-end redesign of the onboarding and AR interaction flow

- Refreshed the mobile design system after the Sketch → Figma migration

- Defined updated visual hierarchy, spacing rules, iconography, and gesture guidance

- Collaborated with PMs, engineering, researchers, and content designers

Key Contributions

- Reduced onboarding steps (11 → 6)

- Clarified value through simplified guidance

- Established scalable interaction and component patterns

- Aligned legacy UI with modern design system standards

Goals

- Make AR onboarding shorter, clearer, and more intuitive

- Establish consistency across mobile surfaces

- Improve the readability and discoverability of guidance

- Provide scalable design patterns for future AR features

Impact

- Improved first-time completion rate

- Increased engagement in a core shopping flow

- Enabled reuse of system patterns across teams

11 → 6 steps

[After] Reduced to 6 flows and 4 key attentions before first-time use

[Before] 11-step onboarding with fragmented guidance

Exit modal popup: Confusing → Simplified

Amazon - View in Your Room

[Before] Confusing exit popup with unclear UX writing

[After] Updated design system, clarified UX writing, simplified interaction

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