
I'M
YeonHEe Rho.
(Yenny)
UX DESIGNER, @SF Bay area, CA
10+ years experience Product designer (ex Amazon, Samsung Electronics) passionate about making the design more inclusive, enjoyable, & data-driven through customer-centered design, created products and services to make people's lives more equitable and easier. Desire to share technology with people who currently cannot benefit from it.




Experience
SEP 2021-PRESENT
@Amazon
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Mobile shopping
Senior UX Designer
UI/UX Design & Research
Improve Amazon shopping app CX
by revising design system
2006-2021
@Samsung Electronics
2016-2021
AR VR
2014-2016
Lead Senior UX Designer
UI/UX Design & Research
Led project direction set an ambitious plan
Defined the interaction concept for AR and VR dev.
Launched Samsung Gear VR
Introduced AR zone Galaxy S10, S20
Updated Bixby Vision, 3D scanner app Galaxy S10, S20
Media apps for smartphone
2013-2014
Mobile Payment
UI/UX Design
Developed PoC for mobile payment.
Design interactions and flows.
Senior UX Designer
UI/UX Design & Research
Launched Samsung Tizen Z1, Z3 Smartphones
Designed all media apps
2009-2012
Medical Diagnosis device
UI/UX Design & Research
Launched award-winning
Samsung Ultrasound RS85, X-ray device XGEO GC80
2009
Kid's edutainment
UI/UX Design & Research
Launched Samsung Smart TV app for kids
2006-2009
Connect Home Appliances
UI/UX Design
Defined UX identity of Samsung Home appliances
Designed audio&video interaction for appliances
Designed interaction for media sharing
PATENTS
[WO2019103350A1]
Apparatus and method for adaptively configuring user interface
WO2019164092A1
Electronic device for providing second content for first content displayed on display according to movement of external object, and operating method therefor
WO2011021907A3
Metadata tagging system, image searching method, device, and method for tagging gesture
WO2013103187A1
System and method for providing keyword information
US9760239B2
Control device and controlling method thereof
US20110193810A1
Touch-type display apparatus, screen division method and storage medium thereof
US201261658156P
User terminal device for providing a electronic shopping service and methods thereof
KR20130126019A
​User terminal apparatus and control method thereof
KR20150046572A
Mobile communication terminal, battery cover, and payment method using the same
KR20140027029A
Apparatus and method for determining item based on interaction environment
EDUCATION
2020-2021
University of Washington
Master of Science Technology Innovation
(Equivalent to Human-Computer Interaction)
2013-2016
Yonsei University (Seoul)
Master of Science - Cognitive Science
(Equivalent to Human-Computer Interaction)
PUBLICATION
IEEE GHTC 2021: Demonstration of low-cost EEG system providing on-demand communication for locked-in patients
ACM PETRA 2021: Methods of identifying touched areas have been wiped properly

CONTACT
Thank you for your interest in my portfolio. Feel free to reach me. I like to travel and play golf and am interested in broadening my knowledge through communication with diverse people with different worldviews. I'm a designer living in the US for leadership training and desire to contribute to the Bay Area tech world. Looking forward to chatting with you.
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